Meghan McCoy Cultural Strategist, Media Producer, and DJ Based in California

Meghan McCoy is a California-based cultural strategist, DJ, media producer, and Filipino-American recording artist. She works with artists, nonprofits, and cultural organizations to build sustainable platforms through heritage programming, event production, social media strategy, and brand consulting.

Born and raised in Silicon Valley and now based in the Sacramento region of Northern California, McCoy brings more than a decade of experience in law enforcement administration together with deep involvement in nonprofit and cultural work. Her background shapes a disciplined, systems-level approach to creative leadership. Projects move from idea to execution without losing their soul.

As a recording artist under the name Mae McCoy, she leads Mae McCoy & Her Neon Stars and has performed nationally, including on CMT's Can You Duet (Season 1, filmed in Nashville). She is a Western Swing Hall of Fame inductee, with performance credits spanning heritage music festivals, civic events, and curated cultural programs across the United States.

McCoy is the creator, host, and producer of Mae Out West, a Western Swing and honky-tonk radio program broadcasting on terrestrial stations in Nevada and streaming worldwide through KeepingItCountryLive.com. The show reaches listeners across six continents, supported by a growing Substack publication that's become required reading for those invested in American roots music's future. She also produces At Sundown Sessions, an intimate performance series built around trust, musicianship, and place.

Her nonprofit and leadership experience includes service as Vice President of the Western Swing Society and board member of Bayanihan Legacy Philippine-American Performing Arts (BLPAPA), where she shaped culturally significant programming. She created "Swing Back Home" for senior communities, produced festivals and symposiums throughout the Sacramento Valley, organized toy drives through Cordova Cares, and built digital marketing systems that connect culture with real audiences.

McCoy works with nonprofits, municipalities, and cultural organizations throughout Northern California. She helps heritage organizations increase audience engagement, artists build sustainable revenue streams, and creative businesses modernize while honoring tradition.

Her work appears in Sacramento News & Review, Comstock Magazine, and regional cultural publications. She writes for the Western Swing Society Newsletter and speaks on podcasts where music, culture, and leadership intersect.

Through her creative consulting agency, McCoy provides cultural strategy consulting, radio production services, festival management, and digital marketing for heritage organizations. Her work centers on one guiding belief: culture deserves systems strong enough to carry it forward.

Culture is sacred. Creativity is healing. Women of color deserve not just visibility — but legacy.