STRATEGIC COMMUNICATIONS • PUBLIC AFFAIRS • COMMUNITY STORYTELLING • BROADCASTER
BROADCASTER • PUBLIC SPEAKING •WESTERN SWING HALL OF FAME INDUCTEE
Meet Meghan
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I build communications that help organizations earn trust, engage communities, and move meaningful initiatives forward.
My experience spans more than a decade in Sacramento-area public service, organizational communications, media, broadcasting, community engagement, digital strategy, and brand development. I understand how to communicate within complex environments where public perception, stakeholder relationships, operational realities, and organizational reputation all matter.
Throughout my career, I have worked across government, media, business, music, and community-focused projects—translating ideas and initiatives into stories people can understand, trust, and act upon.
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STRATEGIC COMMUNICATIONS
I develop clear, audience-specific messaging across executive communications, websites, newsletters, presentations, social media, video, and public-facing campaigns. I connect individual communication efforts to the organization’s larger mission and desired outcomes.PUBLIC AFFAIRS & STAKEHOLDER ENGAGEMENT
My public-sector background gave me a strong understanding of discretion, accountability, public trust, and the realities of communicating around sensitive or highly visible matters. I am comfortable working with executives, public agencies, businesses, community partners, media professionals, artists, volunteers, and members of the public.BRAND & COMMUNITY STORYTELLING
I create storytelling that gives people a reason to care about a place, organization, business, or initiative. My work combines strategy with a strong sense of culture, identity, and community—turning individual stories into a recognizable and cohesive public presence.MEDIA & PUBLIC COMMUNICATION
As a broadcaster, interviewer, musician, and on-camera communicator, I know how to speak with clarity, warmth, and credibility. I have experience developing interviews, video programming, live events, editorial content, and public-facing presentations.ORGANIZATIONAL LEADERSHIP
I bring more than creative ideas. I build the systems required to carry them out—including editorial workflows, project tracking, digital resource hubs, team communications, calendars, reporting tools, and repeatable processes. I am comfortable coordinating staff, consultants, partners, volunteers, and contributors around shared priorities.SACRAMENTO ROOTS
Sacramento is not simply the market where I work. It is a community I understand.
My career has given me direct experience with the region’s public institutions, neighborhoods, businesses, cultural communities, and civic relationships. I understand that successful communications in Sacramento require more than promotion. They require awareness of the people affected, the interests involved, the public climate, and the long-term reputation of the organization.
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SELECTED EXPERIENCE
PUBLIC SERVICE & GOVERNMENT COMMUNICATIONS
SACRAMENTO COUNTY SHERIFF’S OFFICEDuring more than a decade with the Sacramento County Sheriff’s Office, I worked in environments requiring discretion, accuracy, responsiveness, and a strong understanding of public responsibility. My experience included involvement with the Media Team and work supporting personnel, operations, community-facing activities, and internal coordination.
This foundation shaped how I approach communications today: establish the facts, understand the audience, protect trust, and communicate with purpose.
MAE OUT WEST
FOUNDER • HOST • EDITORIAL DIRECTORI created Mae Out West as an independent media platform dedicated to preserving and sharing the people, music, places, and stories of Western Swing and American roots culture.
I developed the brand identity, editorial direction, website, newsletter, interviews, social media, partnerships, and broadcast programming. The project required long-range content planning, relationship development, artist and stakeholder coordination, and the ability to translate a specialized cultural subject into accessible stories for a broader audience.
Mae Out West demonstrates my ability to build a mission-centered media property from the ground up while maintaining a distinct, consistent, and trusted voice.
AT SUNDOWN SESSIONS
CREATOR • HOST • PRODUCERAt Sundown Sessions is a live performance and interview series designed to document artists and create lasting cultural content.
I developed the concept, brand presentation, artist coordination, interviews, production planning, promotional materials, and digital rollout. The series brought together musicians, production partners, venues, and audiences around a shared cultural experience.
The project reflects my ability to move an idea from creative vision through stakeholder coordination, production, and public release.
NEON STAR RECORDS
FOUNDER • DIGITAL STRATEGY & ARTIST SERVICESThrough Neon Star Records, I help independent artists organize, present, and distribute their work professionally.
I created the brand, digital storefront, artist onboarding process, release materials, pricing structure, website content, and promotional framework. The work combines brand management, digital commerce, stakeholder service, intellectual-property awareness, and operational systems.
The goal is not simply to publish music. It is to give artists a credible, sustainable platform that respects both their creative work and ownership.
ORGANIZATIONAL SYSTEMS & INTERNAL COMMUNICATIONS
I have designed practical internal tools that make information easier to find, work easier to track, and teams easier to coordinate.
Selected work includes:
• Internal team hubs and shared resource centers
• Staff directories and organizational charts
• Meeting agendas and documentation systems
• Project and task-management dashboards
• Editorial and campaign calendars
• Digital onboarding resources
• Time, deliverable, and workflow tracking
• Executive and team communication templatesThese systems reflect my belief that effective external communications begin with organizational clarity.
STORYTELLING
BROADCASTING
Podcasting & weekly radio supporting heritage initiatives.
HERITAGE PROJECTS
CHECK OUT MY VIDEO SERIES IN FILMED AT CALIFORNIA CHAMBER OF COMMERCE
