Brand + Marketing Strategy | Nonprofit dedicated to preserving Western Swing music

What I Did:

• Brand and marketing strategy for live events and ongoing programming

• Social media presence and community engagement

• Audience development across both established and new attendees

Result: Grew average event attendance from 45 to 145 within 8 months. A 200%+ increase that revitalized community participation and expanded the Society's reach.s here

Description text goes hereFilipino Cultural Festival | Sacramento, CA

Role: Board of Directors, Marketing & Press

What I Did:

• Sat on the Board of Directors guiding event strategy and execution

• Secured local press and earned a feature in Sacramento News & Review

• Coordinated local vendor partnerships across the festival

Result: Hundreds of attendees, multiple local vendors activated, and regional press coverage that elevated the festival's profile in Sacramento.

2025 to Present | Heritage Music Radio + Podcast

What I Did:

• Built and produce the show end to end: booking, recording, editing, distribution

• Developed the brand identity, web presence, and social strategy from the ground up

• Created a platform spotlighting heritage artists and California connections

Result: Picked up by terrestrial and online stations across the U.S. and internationally. An independent, self-built show with global reach.

2025 to 2026 | Two-Season Video Production Series

What I Did:

• Produce a video series originating in Lincoln, CA

• Built a collaboration with the California Chamber of Commerce

• Booked and filmed a Nashville Western Heritage artist for upcoming release

Result: Active two-season series with institutional backing. Late 2026 release planned.

Farmer & Adele

Brand Consulting + Website Work | Nashville Western Swing Duo

What I Did:

• Strategic brand consulting on positioning and visibility

• Website rebuild and foundational SEO setup

• Restored Google indexing after a broken splash page took the site offline

Result: Site successfully indexed and back to active business use, expanding the duo's digital reach.